Team Kelloggs Athletes Launch Campaign to Turn Their Great Starts Into a Great Thing for kids in Need
To mark the 100 day countdown to the Sochi 2014 Olympic Winter Games, Kellogg’s® today unveiled a campaign that celebrates how Team Kellogg’s™ U.S. Olympic and Paralympic athletes and hopefuls got their start, and will help kids across the country have a great start to their day. From now through the Games, fans can go to www.kelloggs.com/teamusa to view the athletes’ inspirational beginnings through a series of Start Story videos, which follow Team Kellogg’s journeys to the Sochi Games. These web videos are part of Kellogg’s ‘Give A Great Start’ initiative to provide consumers with a chance to help give breakfast to kids in need.