Sponsor Spotlight - Audi, IOC Partner; Olympic Brands Improve in Britain
(ATR) Audi replaces Daimler-Benz as automobile partner of IOC ... British sponsors see strong results in Olympic year ... More inside this edition of Sponsor Spotlight ...
Marketing Expert on Audi Deal; Basketball Arena Sans Seats; Oprah Interviews Armstrong
(ATR) Olympics veteran analyzes Audi, IOC partnership ... Last seat removed from Basketball Arena in London ... Lance Armstrong goes "no-holds-barred" with Oprah ... More inside this Olympic Newsdesk ...
Sponsor Spotlight - Outgoing McDonald's CEO "Believed" in Olympic Values
(ATR) Business experts give Around the Rings their analysis of Jim Skinner’s term as McDonald’s CEO ... International Sports Multimedia secures IOC partnership through 2020 ... Duracell launches Olympic campaign ...
Top Story Replay - Tablets Rattle Olympic Sponsor Categories
(ATR) Three worldwide Olympic sponsors jockey to market their own brand of tablet devices. ATR’s Ann Cantrell reports that this hot technology is sparking some fundamental questions about Olympic sponsorship categories. This story was originally published March 7.
Tablets Rattle Olympic Sponsor Categories
(ATR) Three worldwide Olympic sponsors jockey to market their own brand of tablet devices. ATR’s Ann Cantrell reports that this hot technology is sparking some fundamental questions about Olympic sponsorship categories.
