NEW YORK and GLENDALE, Colorado, November 3, 2021 – USA Rugby, the national governing body for the sport of rugby union in America, has appointed SPORTFIVE as the organization’s exclusive global sports marketing agency of record.
USA Rugby has partnered with SPORTFIVE to help grow its business and increase engagement with its members and more than eight million fans in America (per GlobalWebIndex 2019). In its role, SPORTFIVE will provide USA Rugby with its extensive expertise delivering best in class services for global rightsholders, including insights and research, digital audience development and fan engagement, commercial and sponsorship development, media rights negotiations, and experiential marketing and live event production.
SPORTFIVE’s Data and Insights team will leverage third party and proprietary research tools to develop a comprehensive understanding of USA Rugby’s current fanbase and potential avenues for growth. The agency’s Digital team will work with USA Rugby to further develop and execute a social media and creative strategy across their digital channels. SPORTFIVE will also provide USA Rugby with custom go-to-market strategies and comprehensive sales support to help grow its roster of corporate partners.
In addition, SPORTFIVE’s Media Division will provide strategy and marketing services for USA Rugby’s media and content relationships in an effort to maximize the organization’s audience. Rooftop2 Productions, SPORTFIVE’s experiential marketing and production agency, will also provide activation and live event services to the organization and its sponsors.
“This partnership with SPORTFIVE is a game changer for us as we look to expand the footprint of rugby in America,” said Ross Young, Chief Executive Officer of USA Rugby. “SPORTFIVE’s proven expertise and track record will increase our ability to deliver value for fans, commercial partners and the rugby community across the spectrum. Their portfolio of clients and range of services across digital marketing, sales and public relations will complement the foundations we’ve built and allow us to build our positioning against some of the top brands in the U.S. sporting world.”
“Rugby is a hugely popular global sport that is gaining a larger foothold in the US, and as the governing body for the sport in America, USA Rugby has tremendous growth potential,” said Marc Tarozzi, Executive Vice President of Rooftop2 Productions and SPORTFIVE. “With SPORTFIVE’s long history of driving the businesses of global sports properties, and with our extensive knowledge of sports like rugby, we’re excited at the opportunity to help USA Rugby grow its business and fanbase.”
SPORTFIVE has an experienced and robust global network providing cutting edge services to sports rightsholders around the world. The agency has a portfolio of more than 60,000 rightsholders, brands, hospitality clients and broadcasters, and managed rights and delivered premium events across more than 30 different sports, some of which include Atletico Madrid, Borussia Dortmund, Boston Athletic Association (Boston Marathon), Bundesliga, English Football Association (FA), English Premier League, Los Angeles Lakers, LPGA, and PGA TOUR, among many others.
In rugby, SPORTFIVE works with the European Professional Club Rugby (EPCR) selling marketing rights for the European Rugby Champions Cup and Challenge Cup. It also works in different capacities with several top teams in the French Top 14 league, the French National Rugby League, the French Rugby Federation, the French Supersevens League, and the Six Nations Rugby Championship.
As a service to our readers, Around the Rings will provide verbatim texts of selected press releases issued by Olympic-related organizations, federations, businesses and sponsors.
These press releases appear as sent to Around the Rings and are not edited for spelling, grammar or punctuation.
Recent Articles
Sinner-Alcaraz, the duel that came to succeed the three phenomenons
Beyond the final result, Roland Garros left the feeling that the Italian and the Spaniard will shape the great duel that came to help us through the duel for the end of the Federer-Nadal-Djokovic era.
Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024
She is the third in her sport and the seventh athlete to achieve it in the same edition; in Santiago 2023 she was the first athlete with disabilities to compete at the Pan American level and won a medal.
Rugby 7s: the best player of 2023 would only play the medal match in Paris
Argentinian Rodrigo Isgró received a five-game suspension for an indiscipline in the circuit’s decisive clash that would exclude him until the final or the bronze match; the Federation will seek to make the appeal successful.
Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years
The Kenyan received the maximum sanction for irregularities in his biological passport and the Court considered that he was part of a system of “deliberate and sophisticated doping” to improve his performance. He will lose his record and the bronze medal at the Doha World Cup.
Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”
The American, a seven-time Olympic champion, referred to the case of the 23 positive controls before the Tokyo Games that were announced a few weeks ago and shook the swimming world. “I think our faith in some of the systems is at an all-time low,” he said.
