Sponsor Spotlight - Visa, CBC Partner for Sochi; IOC Expects More TOP Sponsors

Guardar

IOC Expects Two More TOP Sponsors by Buenos Aires

IOC marketing chief Gerhard Heiberg tells Around the Rings he hopes to have signed two new tier one partners by the time of the IOC Session in September.

The IOC is in advanced discussions with several companies to add a new partner to replace computer manufacturer Acer.

Having dropped the computing equipment category, the IOC is creating a new one to incorporate the increasing use of tablets in the computer technology landscape.

"We have contact with some companies that are interested," he told ATR. "The tablets landscape makes it difficult because it keeps changing all the time with overlapping technologies.

"We are trying to find a way of moving in this landscape, which is not easy."

Click here for the full story.

Visa Teams with CBC for Sochi

Visa Canada was announced as the first partner with CBC and Radio Canada for the Sochi 2014 Olympics.

The deal was announced on Monday with the TOP Sponsor highlighting Canadian Olympic success on the networks through its "Go World" campaign. The multi-platform ad campaign hopes to ramp up enthusiasm ahead of Sochi.

"We're thrilled to have a significant sponsor like Visa Canada on board, to bring the Olympic Winter Games home to Canadians," said Alan Dark, General Manager, CBC Revenue Group. "Sochi 2014 will be an exciting time for both CBC/Radio‐Canada and Canadians alike, so we are pleased to have the support of a major industry leader to help make the experience the very best it can be."

ITTF World Champs Get Official Timekeeper

Tissot will keep time throughout the 2013 Table Tennis World Championships in Paris.

"The International Table Tennis Federation is delighted to have entered into a very exciting partnership with Tissot as the Official Timekeeper of the 2013 World Table Tennis Championships," ITTF President Adham Sharara said in a statement.

"Our results system which produces live point-by-point results for every match played during the Championships will be powered and displayed by Tissot in addition to timing all our matches. Millions around the World will be watching this event on TV screens and on the internet, giving table tennis and Tissot excellent exposure worldwide," added Sharara.

Coke Turns 127

IOC TOP sponsor Coca-Cola turned 127 years old Wednesday.

Written by Mark Bisson and E.B. Hula III

20 Years at #1: Your best source of news about the Olympics is AroundTheRings.com, for subscribers only.

ATR Sponsor Spotlight Coca-Cola ITTF Tissot IOC TOP Gerhard Heiberg Visa CBC Sochi 2014

Sinner-Alcaraz, the duel that came to succeed the three phenomenons

Beyond the final result, Roland Garros left the feeling that the Italian and the Spaniard will shape the great duel that came to help us through the duel for the end of the Federer-Nadal-Djokovic era.

Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024

She is the third in her sport and the seventh athlete to achieve it in the same edition; in Santiago 2023 she was the first athlete with disabilities to compete at the Pan American level and won a medal.

Rugby 7s: the best player of 2023 would only play the medal match in Paris

Argentinian Rodrigo Isgró received a five-game suspension for an indiscipline in the circuit’s decisive clash that would exclude him until the final or the bronze match; the Federation will seek to make the appeal successful.

Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years

The Kenyan received the maximum sanction for irregularities in his biological passport and the Court considered that he was part of a system of “deliberate and sophisticated doping” to improve his performance. He will lose his record and the bronze medal at the Doha World Cup.

Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”

The American, a seven-time Olympic champion, referred to the case of the 23 positive controls before the Tokyo Games that were announced a few weeks ago and shook the swimming world. “I think our faith in some of the systems is at an all-time low,” he said.

(ATR) IOC marketing chief Gerhard Heiberg tells Around the Rings he hopes to have signed two new tier one partners by the time of the IOC Session in September ... More inside this week's edition of Sponsor Spotlight ...

Recent Articles

Sinner-Alcaraz, the duel that came to succeed the three phenomenons

Beyond the final result, Roland Garros left the feeling that the Italian and the Spaniard will shape the great duel that came to help us through the duel for the end of the Federer-Nadal-Djokovic era.

Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024

She is the third in her sport and the seventh athlete to achieve it in the same edition; in Santiago 2023 she was the first athlete with disabilities to compete at the Pan American level and won a medal.

Rugby 7s: the best player of 2023 would only play the medal match in Paris

Argentinian Rodrigo Isgró received a five-game suspension for an indiscipline in the circuit’s decisive clash that would exclude him until the final or the bronze match; the Federation will seek to make the appeal successful.

Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years

The Kenyan received the maximum sanction for irregularities in his biological passport and the Court considered that he was part of a system of “deliberate and sophisticated doping” to improve his performance. He will lose his record and the bronze medal at the Doha World Cup.

Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”

The American, a seven-time Olympic champion, referred to the case of the 23 positive controls before the Tokyo Games that were announced a few weeks ago and shook the swimming world. “I think our faith in some of the systems is at an all-time low,” he said.

Temas Relacionados

Recent Articles

Sinner-Alcaraz, the duel that came to succeed the three phenomenons

Beyond the final result, Roland Garros left the feeling that the Italian and the Spaniard will shape the great duel that came to help us through the duel for the end of the Federer-Nadal-Djokovic era.

Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024

She is the third in her sport and the seventh athlete to achieve it in the same edition; in Santiago 2023 she was the first athlete with disabilities to compete at the Pan American level and won a medal.

Rugby 7s: the best player of 2023 would only play the medal match in Paris

Argentinian Rodrigo Isgró received a five-game suspension for an indiscipline in the circuit’s decisive clash that would exclude him until the final or the bronze match; the Federation will seek to make the appeal successful.

Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years

The Kenyan received the maximum sanction for irregularities in his biological passport and the Court considered that he was part of a system of “deliberate and sophisticated doping” to improve his performance. He will lose his record and the bronze medal at the Doha World Cup.

Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”

The American, a seven-time Olympic champion, referred to the case of the 23 positive controls before the Tokyo Games that were announced a few weeks ago and shook the swimming world. “I think our faith in some of the systems is at an all-time low,” he said.