Olympic Mention Count
A study done by High Beam Research shows that Lloyd’s TSB is the top mentioned Olympic sponsor since January 1, 2012.
The British bank is a London 2012 partner and accounts for 34.76 percent of all sponsor mentions so far this year.
TOP sponsors Samsung and Coca-Cola placed second and third on the list.
Samsung received 8.27 percent of all mentions, while Coca-Cola received 7.61 percent.
The lowest TOP sponsors mentioned were McDonald’s, Acer and Omega with .99 percent.
Blackout Period Ends
Non-Olympic sponsors are using Olympians in marketing campaigns for the first time after the Games.
During the Games, non-Olympic sponsors were not allowed to mention the Olympics or use Olympic athletes due to IOC marketing regulations.
Aviva, Volvo and Virgin Media immediately added Olympic names and trademarks following the Games.
Aviva is a sponsor of UK Athletics, and its ads featured Jessica Ennis and Mo Farrah.
Sports drink company Gatorade featured Usain Bolt in an advertisement immediately after the Olympics.
Athletes have spoken out against the IOC in the past, citing that its "Rule 40" disrupts deals that athletes have with non-Olympic sponsors.
Post-Olympic Benefit for Deloitte
The consultancy company Deloitte is hoping association with the Olympics will boost profits for the company.
Deloitte helped in the construction of beach volleyball courts in Horse Guards Parade, as well as providing tax services to the London 2012.
"We anticipate seeing the benefits of that over the next 10 years," said David Sproul, chief executive and senior partner for Deloitte.
Nike Shoe Ambush
More than 400 Olympians wore Nike’s "volt" colored athletic shoes during the Olympics.
It was incredibly hard not to notice.
"It's the most-visible color to the human eye," said Martin Lotti, the designer of the shoe.
"The Volt is our signature color for Nike, it's no accident that we picked that color. The whole point of this was to create impact."
Nike is not an official Olympic sponsor, but the company sponsors many athletes and NOCs during the Games.
In the past, Nike had modeled shoes after athletes’ uniforms. To get around Olympic rules, Nike focused on creating a uniform, impactful shoe for athletes to wear so consumers would notice, according to Lotti.
Hyundai’s Archery Donation
Korean automaker Hyundai donated $1.4 million to the Korean archery team at the London Olympics.
The team won three gold medals and one bronze at the Games.
"If every archer and related personnel, including me, continue to work hard, the Korean archery team's great history will continue," said Chung Eui-Sun, Hyundai vice-chairman, at a presentation.
Chung Eui-Sun is the president of the Korean Archery Association.
Twitter Battles
Coca-Cola and Samsung "dominated" Twitter during the London Olympics.
Global research group Kantar tracked the sponsors during the Games. Samsung was mentioned in 588,755 tweets during the Games, while Coca-Cola was mentioned in 513,448 tweets.
Both companies out-reached their rivals Sony and Pepsi on Twitter.
TOP sponsor Procter & Gamble experienced 24 percent more tweets during the Games, according to Kantar.
Written by Aaron Bauer.
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