(ATR) Samsung extended its title sponsorship of the Turkish Olympic Committee’s Cross-Bosporus swimming race.
The race went through a rebrand this year and will be known as the "Samsung Bosporus Cross-Continental Swimming Race."
"Samsung has supported the Turkish Olympic Committee and the Bosporus Cross-Continental Swimming Race for many years now," Ugur Erdener, president of the Turkish Olympic Committee, told Around the Rings.
Around 1,700 athletes will take part in the event with 2000 and 2001 "Female World Swimmer of the Year" Inge de Brujin serving as the guest of honor.
"We felt that it was important to honor this partnership in the title of the event following our renewed agreement with them this week. We are delighted to move forward with them for the next three years to spread the Olympic values throughout Turkey, the region, and the rest of the world."
World Cup, Winter Olympics Drive Ad Spending
Large sporting events such as the 2014 World Cup and Winter Olympics contributed to an increase in global advertising spending.
It is projected that advertisers will spend $545 billion this year, an increase of 5.7% from 2013, compared to an increase of 2.6% from 2012 to 2013.
The United States is projected to lead the world in advertising spending with $180 billion.
In addition to the large sporting events, spending on online and mobile platforms continues to grow, buoying the costs of advertisements.
Digital advertising spending grew 16.7% and accounted for 25.7% of all worldwide advertising spending.
According to NBC, 25 million people in the United States streamed the Sochi Olympics online, a 160% increase from 2010.
It is projected by eMarketer that digital and mobile spending will comprise more than half of total advertising spending by 2018.
India Gets Commonwealth Games Sponsor
Indian athletes travelling to Glasgow for the 2014 Commonwealth Games will receive assistance from Amul.
The company hopes to "[leverage] the synergies of milk and sports," according to the Hindu Business Times
.
"Amul is committed to strengthening the support to sports in various forms and encourage young generation from all corners of the country to take up sports," R S Sodhi, managing director of Amul, said in a statement.
Olympians Featured in Body Issue
Michael Phelps and Jamie Anderson bared it all for the 2014 ESPN the Magazine "Body Issue."
Both athletes were featured on different covers for the issue, which hit newsstands Friday.
Phelps is the most decorated Olympian of all time, while Anderson won gold in the inaugural snowboard slopestyle event in Sochi.
Written by Aaron Bauer
20 Years at #1: Your best source of news about the Olympics is AroundTheRings.com, for subscribers only.
Recent Articles
Sinner-Alcaraz, the duel that came to succeed the three phenomenons
Beyond the final result, Roland Garros left the feeling that the Italian and the Spaniard will shape the great duel that came to help us through the duel for the end of the Federer-Nadal-Djokovic era.
Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024
She is the third in her sport and the seventh athlete to achieve it in the same edition; in Santiago 2023 she was the first athlete with disabilities to compete at the Pan American level and won a medal.
Rugby 7s: the best player of 2023 would only play the medal match in Paris
Argentinian Rodrigo Isgró received a five-game suspension for an indiscipline in the circuit’s decisive clash that would exclude him until the final or the bronze match; the Federation will seek to make the appeal successful.
Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years
The Kenyan received the maximum sanction for irregularities in his biological passport and the Court considered that he was part of a system of “deliberate and sophisticated doping” to improve his performance. He will lose his record and the bronze medal at the Doha World Cup.
Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”
The American, a seven-time Olympic champion, referred to the case of the 23 positive controls before the Tokyo Games that were announced a few weeks ago and shook the swimming world. “I think our faith in some of the systems is at an all-time low,” he said.
