Sponsor Spotlight -- NBC Olympic Rights; Aggreko on World Cup

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BEVERLY HILLS, CA - JULY 27: (L-R) Chairman of NBC Sports Group Mark Lazarus, Executive Producer Jim Bell, and NBC Olympics reporters Al Michaels, Cris Collinsworth, and Apolo Ohno speak onstage during the "NBC Olympics" panel discussion at the NBC portion of the 2013 Summer Television Critics Association tour - Day 4 at the Beverly Hilton Hotel on July 27, 2013 in Beverly Hills, California. (Photo by Frederick M. Brown/Getty Images)

The IOC will receive more than $1.2 billion for the U.S. rights to broadcast each of six Olympic Games from 2021 to 2032.

NBCUniversal will deliver the Games through 2032 as part of an agreement worth $7.65 billion overall. The company had already committed through the 2020 Summer Games in Tokyo.

Additionally, NBC will pay $100 million between 2015 and 2020 "for the promotion of Olympism and the Olympic values between 2015 and 2020," according to a release

While the prior deal saw the IOC receive an average of $1.095 billion per Games, that will rise to $1.275 billion from 2021 to 2032.

In 2032, the final year of the new deal, NBCU will have covered 23 separate Olympic Games dating back to the first Tokyo Games in 1964.

Aggreko Talks World Cup Challenges, Innovations for Broadcasters

World Football INSIDER's Mark Bisson talked to director of event services at Aggreko Gary Meador about what new technology the company will bring to the FIFA World Cup in Brazil.

Click here to read the full interview.

Adidas CEO Expect Record Sales

Adidas said in their first quarter report that "record sales" in the football department will benefit the company as a whole.

"While we still have to be wary of currencies and their effects on our financials, I expect a strong second quarter to point the way forward to a sustained period of growth and momentum for our Group," Herbert Hainer CEO of Adidas said in a statement.

The impact of the FIFA World Cup is expected to offset costs from expansion of retail and cost of marketing, through sales. Despite sales coming from foreign currencies, the company said it is not worried about how that will translate into profits in Euros.

"Later this month, we will unleash our largest football offensive ever ahead of the 2014 FIFA World Cup(TM). The energy and intensity of our campaign and product concepts will be a clear statement and sign of things to come towards the realization of our strategic goals and our 2014 financial guidance."

FEI Adds Communications Agency

The International Equestrian Federation added Pitch Communications to promote the 2014 FEI World Equestrian Games in Normandy, France.

Pitch will manage FEI’s social media and PR before and up to the games.

"Pitch brings considerable experience from their work on a range of the biggest international sporting events," Lisa Lazarus, Chief of Business Development & Strategy at FEI, said in a statement.

"We look forward to working with them to maximize all the opportunities presented by the world-class showcase of equestrian sport and culture to help place these events on the global map."

Written by Aaron Bauer

20 Years at #1: Your best source of news about the Olympics is AroundTheRings.com, for subscribers only.

ATR FEI Pitch Adidas World Cup NBC IOC Olympics Aggreko World Cup Brazil

Sinner-Alcaraz, the duel that came to succeed the three phenomenons

Beyond the final result, Roland Garros left the feeling that the Italian and the Spaniard will shape the great duel that came to help us through the duel for the end of the Federer-Nadal-Djokovic era.

Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024

She is the third in her sport and the seventh athlete to achieve it in the same edition; in Santiago 2023 she was the first athlete with disabilities to compete at the Pan American level and won a medal.

Rugby 7s: the best player of 2023 would only play the medal match in Paris

Argentinian Rodrigo Isgró received a five-game suspension for an indiscipline in the circuit’s decisive clash that would exclude him until the final or the bronze match; the Federation will seek to make the appeal successful.

Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years

The Kenyan received the maximum sanction for irregularities in his biological passport and the Court considered that he was part of a system of “deliberate and sophisticated doping” to improve his performance. He will lose his record and the bronze medal at the Doha World Cup.

Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”

The American, a seven-time Olympic champion, referred to the case of the 23 positive controls before the Tokyo Games that were announced a few weeks ago and shook the swimming world. “I think our faith in some of the systems is at an all-time low,” he said.

(ATR) Also: Adidas expects big growth due to World Cup ... FEI teams with Pitch Communications

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Sinner-Alcaraz, the duel that came to succeed the three phenomenons

Beyond the final result, Roland Garros left the feeling that the Italian and the Spaniard will shape the great duel that came to help us through the duel for the end of the Federer-Nadal-Djokovic era.

Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024

She is the third in her sport and the seventh athlete to achieve it in the same edition; in Santiago 2023 she was the first athlete with disabilities to compete at the Pan American level and won a medal.

Rugby 7s: the best player of 2023 would only play the medal match in Paris

Argentinian Rodrigo Isgró received a five-game suspension for an indiscipline in the circuit’s decisive clash that would exclude him until the final or the bronze match; the Federation will seek to make the appeal successful.

Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years

The Kenyan received the maximum sanction for irregularities in his biological passport and the Court considered that he was part of a system of “deliberate and sophisticated doping” to improve his performance. He will lose his record and the bronze medal at the Doha World Cup.

Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”

The American, a seven-time Olympic champion, referred to the case of the 23 positive controls before the Tokyo Games that were announced a few weeks ago and shook the swimming world. “I think our faith in some of the systems is at an all-time low,” he said.

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Recent Articles

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Beyond the final result, Roland Garros left the feeling that the Italian and the Spaniard will shape the great duel that came to help us through the duel for the end of the Federer-Nadal-Djokovic era.

Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024

She is the third in her sport and the seventh athlete to achieve it in the same edition; in Santiago 2023 she was the first athlete with disabilities to compete at the Pan American level and won a medal.

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Argentinian Rodrigo Isgró received a five-game suspension for an indiscipline in the circuit’s decisive clash that would exclude him until the final or the bronze match; the Federation will seek to make the appeal successful.

Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years

The Kenyan received the maximum sanction for irregularities in his biological passport and the Court considered that he was part of a system of “deliberate and sophisticated doping” to improve his performance. He will lose his record and the bronze medal at the Doha World Cup.

Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”

The American, a seven-time Olympic champion, referred to the case of the 23 positive controls before the Tokyo Games that were announced a few weeks ago and shook the swimming world. “I think our faith in some of the systems is at an all-time low,” he said.