(ATR) The first online popular vote to determine the official logo of an Olympics and Paralympics ended in a landslide.
"Futura" defeated "Dado" and is the official logo of the Milano Cortina 2026. "Futura" was the choice of 75 percent of the 871,566 valid votes from Italy and 168 other countries. About 10 percent of the votes came from outside Italy.
The winner in the contest was announced during an online press conference on Tuesday broadcast from the Milano Cortina 2026 organizing committee headquarters in Milan and the Italian National Olympic Committee headquarters in Rome.
The online voting was launched on March 6 by 2026 Ambassadors Federica Pellegrini and Alberto Tomba at the Sanremo Music Festival, the most popular Italian song contest and awards ceremony.
In a statement, Milano Cortina 2026 said "involving everyone in the final selection was envisaged because an Olympic logo is much more than a mere graphic concept: it is a path of identity towards 2026 – Italy’s first major international event after the pandemic".
"Futura" is described as a "touch on the snow" and it must be imagined in motion with a finger drawing it in the snow and revealing what stands behind. The line of the logo is modern and, with its different shades of white and light grey, it recalls the colors of the snow and of the winter mountain peaks. The message is sustainability.
"Futura" and "Dado" had been the final two graphic concepts from an original list of 30.
Homepage photo: Milano Cortina 2026
Written by Gerard Farek
For general comments or questions,click here.
Your best source of news about the Olympics is AroundTheRings.com, for subscribers only.
Recent Articles
Sinner-Alcaraz, the duel that came to succeed the three phenomenons
Beyond the final result, Roland Garros left the feeling that the Italian and the Spaniard will shape the great duel that came to help us through the duel for the end of the Federer-Nadal-Djokovic era.
Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024
She is the third in her sport and the seventh athlete to achieve it in the same edition; in Santiago 2023 she was the first athlete with disabilities to compete at the Pan American level and won a medal.
Rugby 7s: the best player of 2023 would only play the medal match in Paris
Argentinian Rodrigo Isgró received a five-game suspension for an indiscipline in the circuit’s decisive clash that would exclude him until the final or the bronze match; the Federation will seek to make the appeal successful.
Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years
The Kenyan received the maximum sanction for irregularities in his biological passport and the Court considered that he was part of a system of “deliberate and sophisticated doping” to improve his performance. He will lose his record and the bronze medal at the Doha World Cup.
Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”
The American, a seven-time Olympic champion, referred to the case of the 23 positive controls before the Tokyo Games that were announced a few weeks ago and shook the swimming world. “I think our faith in some of the systems is at an all-time low,” he said.
