(ATR) With seven months to go in the campaign for the 2024 Olympics, Los Angeles enlists a high-power firm to deliver international messaging.
Weber Shandwick, based in New York, is named by the LA bid to assist with international communications. The agency has a network that extends to 81 countries.
Svetlana Picou, Executive Vice President Global and Chair of Weber Shandwick Global Olympic and Sport Affairs, leads the Weber Shandwick team. She is a veteran of six prior Olympic bid campaigns.
Weber Shandwick will work with Jon Tibbs and Associates, the U.K. firm already on board with Los Angeles. JTA is focused on communications within the Olympic movement, while Weber Shandwick will handle international media. The two firms worked together on the campaign for Sochi 2014.
LA 2024 Chief Communications Officer Jeff Millman tells ATR "it's complementary and they have a lot of experience working together".
"Weber Shandwick will work alongside an already strong LA 2024 communications team, USOC communications team and the JTA team," says a statement from the firm to Around the Rings.
"Both agencies will provide strategic communications consultancy to LA 2024, with Weber Shandwick supporting the bid in priority markets around the world and JTA continuing to focus on international Olympic specialist media," says the agency.
Paris, the other contender in the 2024 race, employs a similar lineup of high-powered consultants. London-based Vero Communications is taking the lead on Olympic level communications, while Paris-based Havas handles domestic promotion.
February 3 marked the launch of international campaigning for the 2024 bids. The IOC will vote Sep. 13 at the Session in Lima, Peru.
In the past week Budapest became the latest city to withdraw from the race over issues of public and government support. Hamburg and Rome ended their bids last year.
Written by Ed Hula.
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