(ATR) The chairman of the organizing committee for the 2028 Los Angeles Olympics will spend the next year creating a marketing plan for the Games.
He is number 25 in the 2018 edition of the Around the Rings Golden 25. Published since 1997, the Golden 25 is an annual review of people, events and issues expected to influence the Olympic Movement in the year ahead.
Casey Wasserman, 43, led the bid from Los Angeles when the 2024 Olympics were the objective. He played it cool when the IOC decided to cast its lot for 2024 with Paris, accepting without reservation the offer of the 2028 Olympics by the IOC.
With little to build for LA, Wasserman would seem to have an easy time waiting for Tokyo 2020 and Paris 2024 before he needs to spring into action. That will not be the case.
Wasserman will work on creating the marketing program that will provide near $4.5 billion in OCOG-generated revenue to pay for the Los Angeles Games. Supposed to go into effect in 2019, the marketing plan will mean nine years of exposure and activation for LA corporate sponsors, an unprecedented lead-up that usually is seven years long.
The Los Angeles 2028 marketing plan may include other firsts. With the U.S. a possibility to host an upcoming Winter Olympics, the LA plan could be integrated with the marketing for a ’26 or ’30 Winter Games.
More certain is the likelihood that LA and Paris may forge a partnership that will compliment the marketing programs of both Olympic cities.
Wasserman is the first organizing committee chair who comes from the world of sports marketing. He heads the Wasserman Media Group, a Los Angeles-based agency representing professional athletes and sports properties.
2017 ranking - #6
Reported by Ed Hula.
Recent Articles
Sinner-Alcaraz, the duel that came to succeed the three phenomenons
Beyond the final result, Roland Garros left the feeling that the Italian and the Spaniard will shape the great duel that came to help us through the duel for the end of the Federer-Nadal-Djokovic era.
Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024
She is the third in her sport and the seventh athlete to achieve it in the same edition; in Santiago 2023 she was the first athlete with disabilities to compete at the Pan American level and won a medal.
Rugby 7s: the best player of 2023 would only play the medal match in Paris
Argentinian Rodrigo Isgró received a five-game suspension for an indiscipline in the circuit’s decisive clash that would exclude him until the final or the bronze match; the Federation will seek to make the appeal successful.
Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years
The Kenyan received the maximum sanction for irregularities in his biological passport and the Court considered that he was part of a system of “deliberate and sophisticated doping” to improve his performance. He will lose his record and the bronze medal at the Doha World Cup.
Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”
The American, a seven-time Olympic champion, referred to the case of the 23 positive controls before the Tokyo Games that were announced a few weeks ago and shook the swimming world. “I think our faith in some of the systems is at an all-time low,” he said.
