(ATR) FIFA director of TV Niclas Ericson told SPORTEL Monaco that the Brazil World Cup will feature pioneering broadcast technologies.
Ultra HD broadcasting will be used by TV Globo, the exclusive Brazilian rights holder to the 2014 World Cup Brazil, Sky Deutschland in Germany, and BSkyB in the U.K following various tests this year.
"We are proud to be leading the way in sports coverage standards, giving football fans across the world the very best quality by delivering our competitions to broadcasters in extraordinary ways," Ericson told the conference, which opened today.
"The 2014 World Cup Brazil will be no different. It will be a breath-taking showcase of the latest trends in production, bringing to life all the drama, passion and excitement on the pitch for all of our fans," he added.
Sony and FIFA TV have tested the Ultra HD technology at the Confederations Cup and are set to make the 4K technology available to World Cup broadcasters who have the capabilities.
Ericson described it as "a landmark achievement for FIFA and the world of sport".
"4K produces such sharp images and such depth of clarity that you really feel as if you are in the stadium, watching the match in the stands," he said.
"You can see the faces of fans cheering in their seats. You can see sweat dripping from a player's face before he takes that crucial last-minute penalty."
FIFA will offer fans a full digital event with second screen, he said. It means the media rights licensees can offer a dazzling array of multimedia services during the 64-match tournament next summer.
Fans can choose between six live feeds including main match coverage, a tactical feed, two team feeds and two player feeds, in combination with an embedded data feed. Matches can be watched live, in replay mode, or as a ‘near-live’ experience.
"It will also be possible to follow the main match coverage on TV while using a PC, tablet, or smart phone as a second screen for streaming another feed or browsing through rich statistics," Ericson said, adding that an additional 24 different camera angles would be offered.
Reported by Heinz Peter Kreuzer in Monaco
20 Years at #1: Your best source of news about the Olympics is AroundTheRings.com, for subscribers only.
Recent Articles
Sinner-Alcaraz, the duel that came to succeed the three phenomenons
Beyond the final result, Roland Garros left the feeling that the Italian and the Spaniard will shape the great duel that came to help us through the duel for the end of the Federer-Nadal-Djokovic era.
Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024
She is the third in her sport and the seventh athlete to achieve it in the same edition; in Santiago 2023 she was the first athlete with disabilities to compete at the Pan American level and won a medal.
Rugby 7s: the best player of 2023 would only play the medal match in Paris
Argentinian Rodrigo Isgró received a five-game suspension for an indiscipline in the circuit’s decisive clash that would exclude him until the final or the bronze match; the Federation will seek to make the appeal successful.
Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years
The Kenyan received the maximum sanction for irregularities in his biological passport and the Court considered that he was part of a system of “deliberate and sophisticated doping” to improve his performance. He will lose his record and the bronze medal at the Doha World Cup.
Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”
The American, a seven-time Olympic champion, referred to the case of the 23 positive controls before the Tokyo Games that were announced a few weeks ago and shook the swimming world. “I think our faith in some of the systems is at an all-time low,” he said.
