FOR IMMEDIATE RELEASE
January 23, 2018
More than 1,000 have entered for their chance to ‘Be a Slider.’ Contest ends Jan. 31, 2018.
Columbus, Ohio – Do you have what it takes to be a slider? Then don’t miss your chance to enter to win a trip for two to the 2018 USA Luge Fantasy Camp in Lake Placid, NY. White CastleÒ is proud to team up with USA Luge for the nationwide Be A SliderÔ contest, searching for one bold Craver to experience what it takes to be a luge athlete from USA Luge coaches and athletes taking part in the winter events in Pyeonchang.
Time to register is limited, with the contest ending Jan. 31, 2018. Entries may be made online at www.BeASlider.com, and interactive contest submissions can be shared on social media using the hashtag #BeASliderContest.
"Anyone who has dreamed of being a professional athlete for a day, here is your chance," said Jamie Richardson, vice president of White Castle. "As a family-owned business, White Castle embraces bold moves, and there is no better way to showcase our bold Cravers than sending them to learn how to speed down an icy track on a luge sled from the USA Luge team in Lake Placid. Enter today for your chance to win the experience of a lifetime."
The grand prize winner will receive airfare, food, and other accommodations for them and a thrill-seeking guest to the 3-day USA Luge Fantasy Camp at the USA Luge’s home in Lake Placid, NY from April 6 – 8, 2018. They’ll also receive their own GoProÒ to capture incredible footage from this chance-of-a-lifetime advance and other White Castle swag.
A part of the Games since 1964, luge consists of athletes sliding down a track of ice on sleds, feet first, at speeds of up to 90 miles per hour. In addition to five medals at the Games, USA Luge athletes, referred to as ‘sliders,’ have won almost 600 elite level and junior international medals since 1994, making the organization one of the most decorated National Governing Bodies in the United States.
The nation’s two foremost slider experts, White Castle and USA Luge, announced a two-year partnership in April 2017, making White Castle the first and only restaurant brand in the United States to become an official partner of USA Luge and title sponsor of the off-season recruitment program, the White Castle USA Luge Slider Search. For more information, please visit http://www.teamusa.org/usa-luge/slider-search.
To enter, visit www.BeASlider.com or post your interactive contest submission on social media using the hashtag #BeASliderContest.
GoProÒ and its respective logos are trademarks or registered trademarks of GoPro, Inc. GoProÒ is not a participant in or sponsor of this promotion.
About White Castle®
White Castle, America’s first fast-food hamburger chain based in Columbus, Ohio, has been making Bold Moves™ as a family-owned business for more than 97 years. Cravers on-the-go can access sweet deals and place a pick-up order any time in the official White Castle app (iTunes App Store or Google Play) or in a grocery store near you. www.whitecastle.com
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Media Contacts:
Randy Crader or Mac Joseph
Paul Werth Associates
P: 614-224-8114
rcrader@paulwerth.com
mjoseph@paulwerth.com
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