USA Rugby is proud to welcome Medallia as a Principal Partner of the Union and Premium Partner for all four senior national teams. The company will feature on back of jersey through the 2021 season.
As Official Experience Partner and Voice of the Union, the technology giant will deploy its suite of digital intelligence to capture insight from fans and members that enhances the rugby experience. Medallia’s products allow USA Rugby to understand and connect with its audience in unique ways, leveraging the digital landscape to engage new and existing fans across the nation.
The sponsorship serves as an extension of Medallia’s involvement in sports and community, as well as its support of diversity and inclusion. The company recently sponsored Pip Hare, one of the six female skippers in the Vendée Globe, as she aspired to make history as the eighth female ever to compete in the 24,000 mile race.
USA Rugby Chief Executive Officer Ross Young said:
"Medallia has a reputation for enabling some of the world's most iconic brands to capture, analyze and take action on those consumer insights. We’re incredibly excited that this partnership will allow us to connect with our fans, members and stakeholders through innovative means; truly driving the rugby experience. As the digital world continues to be a pillar of sports and entertainment, embracing this relationship with Medallia will be a key in increasing our connectivity and footprint."
Medallia’s Chief Executive Officer Leslie Stretch said:
"We are absolutely thrilled to sponsor the National teams for one of the fastest growing sports in the US and importantly, one of the most diverse. The Eagles sevens and fifteens teams are followed around the world and we are excited to be the official fan engagement technology as the teams race towards success across numerous competitions."
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