The Union Cycliste Internationale (UCI) today announced a three-year extension and expansion of its exclusive television production and media rights partnership with Red Bull Media House. This agreement (2016-2018) continues to change the way viewers around the world experience the Cross-Country Olympic (XCO) and Downhill (DHI) racing rounds of the UCI Mountain Bike World Cup presented by Shimano on Red Bull TV.
Pro cycling has thrived since the late 1860’s because the sport has constantly reinvented itself to remain fresh and exciting for riders, teams and fans. The first UCI Mountain Bike World Championships were held 25 years ago and steadily rose from an enthusiast sport to a worldwide sensation. In 2012, the UCI partnered with Red Bull Media House to leverage emerging technology to better connect and grow the fan base. This Spring, Red Bull Media House continues to bring the UCI Mountain Bike World Cup presented by Shimano events to a worldwide audience via Red Bull TV.
In tandem with Red Bull TV, Red Bull Media House will use its multiple print, online and social media platforms to spotlight the sport’s riders and fresh faces while allowing fans to tour the host cities and meet loyal fans around the world.
"This extension of our deal with Red Bull Media House is a clear sign of the commitment of our partner to one of the world’s most spectacular cycling disciplines," stated UCI President Brian Cookson.
"With Red Bull Media House as the exclusive distribution agency for the UCI Mountain Bike World Cup, a strategic partnership is in place to increase UCI’s global reach with high quality production, distribution and marketing."
With microphones and cameras along the most thrilling stretches, turns, technical descents, single trails, rocky sections and obstacles within each course, Red Bull Media House will give fans a VIP pass to see every start, bump, jump, lead-change, spill, recovery and comeback along the way. Leading edge technology and interactive streams allow fans to stop, rewind and share the action.
"In our sport there’s a fine balance of being informative and professional without losing the raw emotion and excitement that makes downhill racing so special," said Aaron Gwin, reigning and three-times winner of the UCI Mountain Bike World Cup in Downhill.
"That’s why it's extremely beneficial to have Red Bull Media House supporting and covering World Cup mountain bike racing. Their foundation is action sports, so they can connect to the audience in a very realistic way. Whether it's behind the scenes footage, more cameras on track, or just a reliable live broadcast, they bring the personalities, drama, danger, and uniqueness of the sport into viewers’ homes on a much higher and more consistent level than what’s been done before."
For more information, contact:
Louis Chenaille
UCI Press Officer
+41 79 198 7047
louis.chenaille@uci.ch
John Zerafa
VERO Communications
+44 7813 814 816
jzerafa@verocom.co.uk
20 Years at #1: Your best source of news about the Olympics is www.aroundtherings.com, for subscribers only
Recent Articles
Sinner-Alcaraz, the duel that came to succeed the three phenomenons
Beyond the final result, Roland Garros left the feeling that the Italian and the Spaniard will shape the great duel that came to help us through the duel for the end of the Federer-Nadal-Djokovic era.
Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024
She is the third in her sport and the seventh athlete to achieve it in the same edition; in Santiago 2023 she was the first athlete with disabilities to compete at the Pan American level and won a medal.
Rugby 7s: the best player of 2023 would only play the medal match in Paris
Argentinian Rodrigo Isgró received a five-game suspension for an indiscipline in the circuit’s decisive clash that would exclude him until the final or the bronze match; the Federation will seek to make the appeal successful.
Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years
The Kenyan received the maximum sanction for irregularities in his biological passport and the Court considered that he was part of a system of “deliberate and sophisticated doping” to improve his performance. He will lose his record and the bronze medal at the Doha World Cup.
Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”
The American, a seven-time Olympic champion, referred to the case of the 23 positive controls before the Tokyo Games that were announced a few weeks ago and shook the swimming world. “I think our faith in some of the systems is at an all-time low,” he said.
