Athletes and International Federations are today (April 6) mobilizing behind Peace and Sport’s #WhiteCard campaign as they celebrate the International Day of Sport for Development and Peace (IDSDP), the UN-recognised celebration of the contribution of sport and physical activity to education, human development, healthy lifestyles and a peaceful world.
Set up by Peace and Sport in 2014, the #WhiteCard campaign, which so far has reached over 28 million people worldwide, invites people to take pictures of themselves with white cards, before sharing them on social media. This year’s theme "Show us where you Play your Peace", encourages people to feature iconic global backdrops, such as the Eiffel Tower, the Sydney Harbour Bridge or the Empire State Building.
Alongside the #WhiteCard campaign, Peace and Sport encourages International Federations, athletes, Governments, academia and the private sector, as well as those from outside the sports movement, to develop sport-based initiatives around the IDSDP. The organisation’s april6.org platform, provides inspiration and guidance, as well as collating details of the many projects taking place around the globe. Over the last three years, more than 1000 projects, spanning 170 countries, have been mobilized through the platform, bringing social unity to over 35,000 people. With the work being done this year, that number looks set to increase even further.
Many of Peace and Sport’s Champions for Peace ambassadors are holding events to mark IDSDP and promoting Peace and Sport’s #WhiteCard campaign, including:
• Russian Olympic long jumper Yelena Isinbayeva, who will be hosting sports competitions for children in a social rehabilitation centre in Volgograd, Russia
• Olympian and World champion Aya Medany, who will help children discover new sport activities in Cairo, Egypt
• Olympic Games gold medal winning 1500m runner Nouria Merah-Benida, who will be hosting a drawing competition for children in Algiers, Algeria
Peace and Sport is also present on the ground at the SportAccord Convention 2017, where International Federations have been supporting the #WhiteCard campaign by being photographed with white cards at a designated booth.
The organisation has also set up a mass #WhiteCard picture at the International Ice Hockey Federation (IIHF) Women’s World Championships. The picture will feature athletes from the North Korean, South Korean, Australian, British and Dutch teams, highlighting the extensive reach of the initiative. In Monaco, the Ministry of National Education, Youth and Sport (DENJS) and the Princess Charlene Foundation will mobilize students from the Principality, while in Colombia and Guatemala, Peace and Sport will be leading discussions at major conferences.
Peace and Sport founder and Olympian, Joël Bouzou, said:
"April 6 is one of the most important days in the year for the peace through sport movement. Sport can be a vehicle for change, and on this day we must mobilize athletes, Federations and everyone involved in sport to use their positions to better the world.
"At Peace and Sport, we believe we can make a real difference to the many people around the world who do not have peace in their lives. We hope that everyone will join together behind our #WhiteCard campaign and the april6.org platform and celebrate sport’s crucial role in building a brighter future."
For more information, please contact:
Lorena Rodriguez Alvarez, Peace and Sport
Email: lr@peace-sport.org
Tel: +377 9797 7800
Clair Ashley, VERO Communications
Email: cashley@verocom.co.uk
Tel: +44 (0) 207 379 4000
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