FOR IMMEDIATE RELEASE
Salt Lake City, UT – October 3, 2019
USA Climbing is proud to announce and welcome Kelly Feilke as Vice President
Marketing, Communications & Development. Feilke joins the team with more than
two decades of sports marketing and management experience. Specific to the
Olympic Movement, he has worked on the agency side for Coca-Cola and Samsung,
the brand side with Nestlé, consulted for Toyota, and led marketing for two NGBs
where he worked closely with adidas, AT&T, Chobani, Procter & Gamble, Sierra
Nevada, Visa and Volkswagen.
In his new role, Feilke will report directly to USA Climbing CEO, Marc Norman, and
work closely with the staff, Board and community to build the organization’s brand
and business.
"We are thrilled to have Kelly join our team as we enter into our first Olympic
Games," said Norman. "Kelly has a proven track record of connecting with
constituencies, growing revenue and will affect all aspects of our organization. He will
ensure we continue to respect and stay true to the larger climbing community while
serving the needs of all USA Climbing members from grassroots clubs and local
gyms to elite athletes."
"I am honored to join USA Climbing and excited to support the entire climbing
community," said Feilke. "Climbing is a lifestyle and the Olympic Games will shine a
light on the positive benefits of this beautiful sport. I look forward to being a part of
climbing’s continued growth as we work toward Tokyo, Paris, and beyond."
Feilke discovered climbing while attending the University of Texas at Austin and
spent many years in gyms and at local crags in Texas after college. "My climbing
these days has been mostly limited to belaying my kids and I look forward to getting
back into the gym and reconnecting with the community."
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