(ATR) Popular cookie and snack maker Nabisco is teaming up with the United States Olympic Committee and U.S. athletes on their road to PyeongChang 2018.
The subsidiary of Mondelēz International signs on to become the Official Cookie and Cracker Sponsor of Team USA in a multi-year deal that includes brand sponsorship support on television, digital and social media content campaigns as well as in-store recipe sampling.
Team USA themes will appear on Oreo, Ritz and Chips Ahoy! packaging beginning on Jan. 21, 2018, two weeks ahead of the start of the PyeongChang 2018 Winter Olympics.
As part of the partnership, Nabisco is teaming up with U.S. athletes Ted Ligety and Chloe Kim in a promotion that seeks to feature "Can’t Miss Moments" leading up to and from the Games.
There will also be a #BiteToWinSweepstakes that encourages fans to bite into their favorite cookies and crackers like their favorite Olympic and Paralympic athletes bite their medals on the podium. Fans who share photos of these moments to social media have the opportunity to win a $10,000 entertainment package or hundreds of other prizes awarded each day of the Games in South Korea. The sweepstakes begin Jan. 1.
"Team USA and the Olympic and Paralympic Games embody a long-standing tradition of celebrating outstanding moments," Mondelēz International head of NA Marketing Activation/Partnerships Stephen Chriss said in a statement. "Just like the Games, our brands bring people together – from teammates to roommates, fans to families – to share a moment, big or small.
"Through this sponsorship, we're joining the celebration and honoring those "Can't Miss Moments" that bind us, whether it's a Team USA athlete at the Olympic Winter Games or fans at home coming together to watch and cheer, while sharing a snack."
Written by Kevin Nutley
Forgeneral comments or questions, click here.
25 Years at #1: Your best source of news about theOlympics is AroundTheRings.com, for subscribersonly.
Recent Articles
Sinner-Alcaraz, the duel that came to succeed the three phenomenons
Beyond the final result, Roland Garros left the feeling that the Italian and the Spaniard will shape the great duel that came to help us through the duel for the end of the Federer-Nadal-Djokovic era.
Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024
She is the third in her sport and the seventh athlete to achieve it in the same edition; in Santiago 2023 she was the first athlete with disabilities to compete at the Pan American level and won a medal.
Rugby 7s: the best player of 2023 would only play the medal match in Paris
Argentinian Rodrigo Isgró received a five-game suspension for an indiscipline in the circuit’s decisive clash that would exclude him until the final or the bronze match; the Federation will seek to make the appeal successful.
Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years
The Kenyan received the maximum sanction for irregularities in his biological passport and the Court considered that he was part of a system of “deliberate and sophisticated doping” to improve his performance. He will lose his record and the bronze medal at the Doha World Cup.
Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”
The American, a seven-time Olympic champion, referred to the case of the 23 positive controls before the Tokyo Games that were announced a few weeks ago and shook the swimming world. “I think our faith in some of the systems is at an all-time low,” he said.
