Team USA Ceremony Jackets Heat Up -- Sponsor Spotlight

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(ATR) The 242-member United States PyeongChang 2018 delegation will wear Ralph Lauren coats into the upcoming Winter Olympics Opening Ceremony.

The uniforms will consist of a parka for the opening ceremony and a bomber jacket for the closing ceremony. Included in both jackets is an internal heating component "made from electronic printed conductive inks," according to a release. When fully charged the component can provide heating for up to 11 straight hours.

"We’re proud that we’ve worked so closely with the athletes, as well as the U.S. Olympic Committee, to keep evolving and improving," David Lauren, chief innovation officer for Ralph Lauren, said in a statement. "The uniform celebrates the American spirit, with iconic pieces updated with modern details and technical fabrications."

The full collection of apparel for Team USA is available on the Polo Ralph Lauren website as well as the USOC’s.

"Ralph Lauren has effortlessly woven style and functionality into the Opening Ceremony uniform for the 2018 U.S. Olympic and Paralympic Teams," Lisa Baird, USOC chief marketing officer, said in a statement. "The revolutionary design will keep American athletes warm as they proudly walk through PyeongChang Olympic Stadium during the Opening Ceremony."

PyeongChang Apps Available for Download

Are you a fan of the Winter Olympics? Are you going to the Games and unsure of how to get around?

If you answered yes to either, or both, of these questions there are two mobile apps available for you.

The first is the official PyeongChang 2018 app, which was launched this week. According to Samsung, in a release, the app will serve Olympic fans with "real-time updates, athlete information, medal standings and Olympic and Paralympic records". Samsung developed the app, available in five languages, that fans can customize to get news that matters to them.

"As part of our commitment to creating an enjoyable Olympic Winter Games experience for athletes, fans, and consumers, we’re proud to create connections, and to help share the Olympic Spirit around the world," Younghee Lee, Executive Vice President, Samsung Electronics, said in a statement. "Through our innovative technology advancements, our goal is to contribute to a meaningful and unforgettable experience for all."

For fans headed to South Korea to attend the Games, the PyeongChang 2018 organizing committee released the "PyeongChang Go" app to help fans get around Gangenung and PyeongChang.

The app shows public transit options for fans going to Olympic venues. All venues are searchable, as are other addresses in Korea. For Olympic stakeholders and media, inputting information allows users to download shuttle bus information in real time.

Written by Aaron Bauer

25 Years at #1: Your best source of news about the Olympics is AroundTheRings.com, for subscribers only.

ATR Team USA Ralph Lauren Olympics ceremonies Samsung App PyeongChang 2018

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