Hilton, USOC Renew
Hilton HHonors, the official hotel partner of the USOC, renewed its sponsorship of the U.S. Olympic and Paralympic teams through 2016.
The agreement covers the Sochi 2014 Olympics and Paralympics as well as Rio 2016.
Hilton will provide discounted rates for U.S. Olympians and Paralympians, as well as renovations to USOC training centers throughout the country as part of the agreement.
Hilton also runs the "Team USA Athlete Career Program," which "offers U.S. athletes jobs in their fields of interest while allowing them to continue their athletic training."
"Hilton HHonors is a great partner to the USOC, and we are thrilled that its support of U.S. Olympic and Paralympic athletes will continue through 2016," said Lisa Baird, chief marketing officer, USOC.
"We truly appreciate the innovative commitment that Hilton HHonors makes to serving Team USA athletes, including its support of the Road to Sochi campaign and its promotion of the Olympic Movement throughout the quadrennial."
UCI Sponsor Search
The International Cycling Union is searching for a title sponsor for the Mountain Bike World Cup starting in Albstat, Germany in May.
The Mountain Bike World Cup is presented by Shimano, and will feature eight races before the final in Leogang, Austria in September.
RockyRoads.net was the former title sponsor for the event.
Table Tennis Flooring for Nanjing
Tinsue Floor Technology will supply the surface upon which paddlers play at the Nanjing 2014 Youth Olympic Games.
"The brand "TINSUE" has become synonymous with top quality sports flooring, and of course as the table tennis Olympic sports floor," International Table Tennis Federation President Adham Sharara said Monday, referencing the Chinese company’s similar role at London 2012.
"The agreement for the 2014 Youth Olympic Games further strengthens the relationship between Tinsue and the ITTF, and will provide to the young athletes taking part in the YOG in Nanjing a top quality sports floor for peak performance."
As part of their deal, Tinsue will also supply the ITTF with flooring for events in Africa, North America, Latin America and Oceania throughout 2013 and 2014.
Media Watch
Marketing and media magazine AdAge reviewed all of the new commercials from this year’s Super Bowl here.
Featured are worldwide Olympic sponsors Samsung and Coca-Cola.
Written by Aaron Bauer.
20 Years at #1: Your best source of news about the Olympics is AroundTheRings.com, for subscribers only.
Recent Articles
Sinner-Alcaraz, the duel that came to succeed the three phenomenons
Beyond the final result, Roland Garros left the feeling that the Italian and the Spaniard will shape the great duel that came to help us through the duel for the end of the Federer-Nadal-Djokovic era.
Table tennis: Brazil’s Bruna Costa Alexandre will be Olympic and Paralympic in Paris 2024
She is the third in her sport and the seventh athlete to achieve it in the same edition; in Santiago 2023 she was the first athlete with disabilities to compete at the Pan American level and won a medal.
Rugby 7s: the best player of 2023 would only play the medal match in Paris
Argentinian Rodrigo Isgró received a five-game suspension for an indiscipline in the circuit’s decisive clash that would exclude him until the final or the bronze match; the Federation will seek to make the appeal successful.
Rhonex Kipruto, owner of the world record for the 10000 meters on the road, was suspended for six years
The Kenyan received the maximum sanction for irregularities in his biological passport and the Court considered that he was part of a system of “deliberate and sophisticated doping” to improve his performance. He will lose his record and the bronze medal at the Doha World Cup.
Katie Ledecky spoke about doping Chinese swimmers: “It’s difficult to go to Paris knowing that we’re going to compete with some of these athletes”
The American, a seven-time Olympic champion, referred to the case of the 23 positive controls before the Tokyo Games that were announced a few weeks ago and shook the swimming world. “I think our faith in some of the systems is at an all-time low,” he said.
